Motive is young tech startup from San Francisco Bay Area. Their idea is to help cosumers when they shop make conscious and moral choices that align with their beliefs. I joined this startup in its beginning, as the lead UI developer. In the initial phase I build a web presence from ground up - a landing page and a blog, sites for investors and potential users to learn about the idea and upcaming platform. I also hooked up the UI sites to HubSpot CMS to track web traffic and also collect emails from users of the landing page who signed up to be part of the upcaming platform. Currently we are in the phase where we are preparing to design the platform and algorithms, and I am advising the team on what web technologies we should use.